SANDISK, maker of the planet’s 2nd greatest-promoting mp3 player (driving Apple’s iPod) has started out a fresh anti-iPod advertising and marketing campaign. You'll be able to read about it in detail here:
Right here’s the hoopla inside of a nutshell. SanDisk is claimed to generally be porting Rockbox, an open-source OS for digital songs gamers (which supports many different mp3 products), onto its well-known e200 mp3 participant. To carry the make any difference to general public consciousness, SanDisk has started out releasing the just before-pointed out anti-iPod advertisements in an try to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking movement. A person demonstrates a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, While using the text: “Have you ever grow to be an iPuppet?”
Ok, all right. Mp3 Levels of competition is intense- I get it. SanDisk desires to Engage in rough- fine by me. So far as I’m anxious, open up source is sweet stuff, and there’s without doubt in my head that SanDisk will make an excellent item. Competition is sweet for capitalism and The patron. I’m not here to tout the specialized prowess of 1 geek gadget about An additional.
What I will comment on, nonetheless, is the character on the ads themselves. I took just one examine this stuff And that i’ll tell you right this moment which i’m not going to modify from iPod to e200. You realize why? Because being an iPod user, I really feel like I’m getting insulted. Hey, I’m not a sophisticated dude so I gained’t go into the whole nitty-gritty of “Apple can make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as the damn issue performs. That’s why I use it.
For my part, SanDisk’s total “revolutionary” ad method, having said that provocative, is finally misguided. For something, SanDisk won’t gain me over by insulting me and comparing me to your monkey, puppet, sheep, or some other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is senseless. For far better or for even worse, people today invest in iPods given that they Would like to, not since they’re pressured to. On top of that, Apple permits its products and solutions to face on their own merit plus they in no way insult men and women for not employing them. Whilst Apple has poked fun at PCs in their own individual Online and TV strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” technique.
Perhaps I’m an iPod consumer who’s having this entire detail a bit too personally. But Should the e200 and Rockbox are so fantastic, which I’m guaranteed They're, perhaps SanDisk should really just notify us why and let the men and women choose.
For all of SanDisk’s anti-iPod hard work, Apple could simply fireplace 垂れ幕 back again and say SanDisk continues to be #two, and 2nd put is the first loser. Regardless of whether it’s correct, It could be insulting, right?