SANDISK, maker of the planet’s 2nd greatest-advertising mp3 player (driving Apple’s iPod) has begun a different anti-iPod marketing marketing campaign. It is possible to read about it intimately listed here:
Right here’s the hoopla inside a nutshell. SanDisk is said to become porting Rockbox, an open up-source OS for electronic songs players (which supports a number of mp3 gadgets), on to its well-known e200 mp3 participant. To provide the issue to community consciousness, SanDisk has begun releasing the prior to-pointed out anti-iPod ads within an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking movement. A single exhibits a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and One more is of a man strung up in white iPod cables like a marionette, While using the text: “Have you develop into an iPuppet?”
Ok, all right. Mp3 Levels of competition is intense- I get it. SanDisk would like to Enjoy tough- fine by me. In terms of I’m concerned, open up source is sweet stuff, and there’s undoubtedly in my mind that SanDisk can make a great item. Level of competition is nice for capitalism and The customer. I’m not here to tout the technological prowess of one geek gadget over A further.
What I will touch upon, on the other hand, is the character in the ads themselves. I took one particular have a look at these items and I’ll tell you right now which i’m not going to change from iPod to e200. You realize why? Since as an iPod person, I really feel like I’m becoming insulted. Hey, I’m not a sophisticated male so I gained’t go into The complete nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod http://www.bbc.co.uk/search?q=横断幕 into my Computer system plus the damn matter will work. That’s why I utilize it.
In my opinion, SanDisk’s complete “revolutionary” ad technique, nevertheless provocative, is in the long run misguided. For something, SanDisk 横断幕 received’t acquire me above by insulting me and evaluating me to some monkey, puppet, sheep, or any other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is unnecessary. For better or for worse, men and women buy iPods because they Wish to, not because they’re pressured to. Additionally, Apple will allow its items to face by themselves benefit and so they by no means insult men and women for not working with them. Though Apple has poked fun at PCs in their own individual World-wide-web and TV strategies, it’s a much cry from SanDisk’s “Are you an iPuppet?” approach.
Most likely I’m an iPod consumer who’s using this whole thing a little bit also Individually. But In the event the e200 and Rockbox are so great, which I’m sure They may be, maybe SanDisk should just tell us why and Permit the persons decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly fire back again and say SanDisk remains #two, and 2nd area is the primary loser. Regardless of whether it’s real, it would be insulting, correct?