SANDISK, maker タペストリー of the earth’s 2nd finest-providing mp3 participant (behind Apple’s iPod) has begun a new anti-iPod advertising marketing campaign. You can examine it intimately listed here:
Here’s the hoopla in the nutshell. SanDisk is alleged to generally be porting Rockbox, an open-resource OS for electronic tunes players (which supports many various mp3 gadgets), onto its well-known e200 mp3 participant. To convey the subject to public consciousness, SanDisk has begun releasing the just before-mentioned anti-iPod advertisements in an attempt to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground innovative motion. One shows a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and Yet another is of a man strung up in white iPod cables just like a marionette, Along with the textual content: “Have you ever come to be http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 an iPuppet?”
Ok, alright. Mp3 Level of competition is fierce- I get it. SanDisk wishes to Perform rough- wonderful by me. As far as I’m concerned, open supply is good stuff, and there’s without doubt in my mind that SanDisk makes an excellent product or service. Competition is sweet for capitalism and The patron. I’m not right here to tout the complex prowess of one geek gadget about another.
What I'll touch upon, nonetheless, is the nature of the ads themselves. I took one particular check out these items And that i’ll inform you today that I’m not likely to modify from iPod to e200. You understand why? For the reason that being an iPod consumer, I experience like I’m staying insulted. Hey, I’m not a sophisticated man so I won’t go into The complete nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn factor performs. That’s why I use it.
In my view, SanDisk’s full “groundbreaking” ad method, nevertheless provocative, is in the end misguided. For another thing, SanDisk received’t earn me above by insulting me and evaluating me to the monkey, puppet, sheep, or another kind of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For superior or for worse, individuals buy iPods because they WANT TO, not as they’re forced to. In addition, Apple allows its products and solutions to face by themselves benefit and they never ever insult people today for not working with them. Although Apple has poked enjoyable at PCs in their unique Web and TV campaigns, it’s a considerably cry from SanDisk’s “Are you presently an iPuppet?” solution.
Possibly I’m an iPod person who’s taking this total issue a little far too personally. But When the e200 and Rockbox are so great, which I’m positive These are, possibly SanDisk must just tell us why and Enable the individuals make your mind up.
For all of SanDisk’s anti-iPod effort, Apple could quickly fire again and say SanDisk continues to be #two, and 2nd spot is the first loser. Whether or not it’s legitimate, It might be insulting, ideal?