SANDISK, maker of the whole world’s 2nd finest-promoting mp3 participant (guiding Apple’s iPod) has commenced a new anti-iPod promotion marketing campaign. You may read about it in detail in this article:
Below’s the hoopla inside of a nutshell. SanDisk is said to generally be porting Rockbox, an open-source OS for electronic tunes gamers (which supports a variety of mp3 gadgets), on to its well-liked e200 mp3 player. To carry the make any difference to community consciousness, SanDisk has begun releasing the ahead of-pointed out anti-iPod advertisements in an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. Just one displays a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and One more is of a man strung up in white iPod cables just like a marionette, with the text: “Have you ever develop into an iPuppet?”
Okay, okay. Mp3 応援幕 competition is fierce- I get it. SanDisk really wants to Participate in rough- wonderful by me. As far as I’m involved, open source is sweet stuff, and there’s without doubt in my thoughts that SanDisk helps make a very good product. Levels of competition is nice for capitalism and The patron. I’m not below to tout the technological prowess of one geek gadget more than Yet another.
What I will comment on, on the other hand, is the nature on the adverts themselves. I took a single take a look at these items And that i’ll let you know right now that I’m not going to modify from iPod to e200. You recognize why? Mainly because as an iPod user, I come to feel like I’m remaining insulted. Hey, I’m not a sophisticated guy so I won’t go into the whole nitty-gritty of “Apple will make you do this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Personal computer and also the damn factor operates. That’s why I use it.
In my opinion, SanDisk’s whole “groundbreaking” ad strategy, even so provocative, is in the long run misguided. For one thing, SanDisk gained’t gain me in excess of by insulting me and evaluating me to a monkey, puppet, sheep, or almost every other type of farm animal. Next, SanDisk’s ads also evoke a political edge, which makes no sense. For improved or for worse, people today buy iPods because they Desire to, not since they’re pressured to. On top of that, Apple will allow its products to face on their own benefit and they never ever insult people today for not using them. Though Apple has poked entertaining at PCs in their very own Online and TV campaigns, it’s a significantly cry from SanDisk’s “Do you think you're an iPuppet?” technique.
Probably I’m an iPod person who’s using this total point just a little as well personally. But When the e200 and Rockbox are so wonderful, which I’m guaranteed they are, maybe SanDisk should really just convey to us why and Permit the persons make your mind up.
For all of SanDisk’s anti-iPod hard work, Apple could quickly fireplace back again and say SanDisk remains to be #two, and 2nd location is the primary loser. Whether or not it’s legitimate, it would be insulting, suitable?