SANDISK, maker of the planet’s 2nd best-selling mp3 participant (guiding Apple’s iPod) has began a different anti-iPod promotion campaign. You may examine it intimately listed here:
In this article’s the hoopla inside a nutshell. SanDisk is alleged to be porting Rockbox, an open-source OS for electronic music gamers (which supports many alternative mp3 gadgets), onto its well known e200 mp3 player. To convey the subject to general public consciousness, SanDisk has began releasing the prior to-stated anti-iPod ads in an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. Just one exhibits a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and An additional is of a guy strung up in white iPod cables similar to a marionette, Using the text: “Have you ever 垂れ幕 grow to be an iPuppet?”
Alright, all right. Mp3 Opposition is fierce- I get it. SanDisk desires to Enjoy rough- great by me. As far as I’m anxious, open supply is nice stuff, and there’s little doubt in my thoughts that SanDisk helps make a great products. Competition is nice for capitalism and the consumer. I’m not in this article to tout the specialized prowess of 1 geek gadget more than A different.
What I'll touch upon, nevertheless, is the character from the adverts them selves. I took just one evaluate this stuff And that i’ll show you at this time which i’m not going to modify from iPod to e200. You already know why? Since being an iPod user, I really feel like I’m being insulted. Hey, I’m not an advanced male so I won’t go into The full nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my computer and the damn detail is effective. That’s why I utilize it.
In my view, SanDisk’s complete “innovative” ad solution, on the other hand provocative, is eventually misguided. For another thing, SanDisk won’t acquire me above by insulting me and comparing me to your monkey, puppet, sheep, or every other type of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is mindless. For superior or for worse, men and women obtain iPods as they Would like to, not given that they’re compelled to. Also, Apple allows its goods to face by themselves merit they usually by no means insult people for not employing them. Even though Apple has poked entertaining at PCs in their own personal internet and television strategies, it’s a considerably cry from SanDisk’s “Are you currently an iPuppet?” solution.
Probably I’m an iPod person who’s getting this total factor a little bit too personally. But If your e200 and Rockbox are so excellent, which I’m guaranteed These are, maybe SanDisk really should just inform us why and Permit the men and women choose.
For all of SanDisk’s anti-iPod energy, Apple could quickly hearth back again and say SanDisk continues to be #2, and 2nd position is the main loser. Whether or not it’s correct, It could be insulting, appropriate?
