SANDISK, maker of the earth’s 2nd ideal-marketing mp3 participant (guiding Apple’s iPod) has started off a brand new anti-iPod advertising and marketing campaign. You can examine it in detail listed here:
Below’s the hoopla in the nutshell. SanDisk is claimed to be porting Rockbox, an open-resource OS for digital songs gamers (which supports many various mp3 equipment), onto its popular e200 mp3 player. To convey the matter to community consciousness, SanDisk has commenced releasing the in advance of-pointed out anti-iPod ads in an attempt to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary motion. A person exhibits a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and An additional is of a man strung up in white iPod cables just like a marionette, With all the textual content: “Have you come to be an iPuppet?”
Okay, all right. Mp3 competition is fierce- I get it. SanDisk wants to Enjoy rough- high-quality by me. As far as I’m worried, open up resource is nice things, and there’s little question in my thoughts that SanDisk helps make an excellent item. Competitiveness is nice for capitalism and The customer. I’m not listed here to tout the specialized prowess of one geek gadget more than Yet another.
What I will comment on, having said that, is the character from the ads by themselves. I took a single examine these things and I’ll tell you at the moment that I’m not likely to modify from iPod to e200. You recognize why? Since being an iPod consumer, I come to feel like I’m becoming insulted. Hey, I’m not a sophisticated guy so I received’t go into The full nitty-gritty of “Apple would make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Personal computer plus the damn issue is effective. That’s why I use it.
In my opinion, SanDisk’s complete “revolutionary” advert method, even so provocative, is finally misguided. For something, SanDisk gained’t get me over by insulting me and comparing me to your monkey, puppet, sheep, or almost every other sort of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is mindless. For improved or for even worse, people today invest in iPods simply because they Choose to, not given that they’re compelled to. In addition, Apple allows its solutions to stand on their own advantage and they by no means insult people today for not making use of them. Despite the fact that Apple has poked exciting at PCs in their own World-wide-web and television campaigns, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” approach.
Probably I’m an iPod person who’s taking this full thing just a little far too Individually. But When the e200 and Rockbox are so fantastic, which I’m certain they are, perhaps SanDisk ought to just explain to us why and Allow the persons come to a decision.
For all of SanDisk’s anti-iPod energy, Apple could conveniently fire back and say SanDisk remains to be #two, and 2nd place is the main loser. Even タペストリー though it’s legitimate, it would be insulting, ideal?