SANDISK, maker of the world’s 2nd ideal-marketing mp3 player (driving Apple’s iPod) has began a brand new anti-iPod promoting marketing campaign. You may examine it intimately below:
Below’s the hoopla in a nutshell. SanDisk is claimed to get porting Rockbox, an open up-source OS for digital tunes players (which supports many alternative mp3 devices), onto its well-known e200 mp3 player. To provide the subject to community consciousness, SanDisk has begun releasing the in advance of-mentioned anti-iPod ads within an attempt to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking movement. Just one exhibits a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and Yet another 応援幕 is of a guy strung up in white iPod cables like a marionette, While using the text: “Have you ever grow to be an iPuppet?”
All right, ok. Mp3 Levels of competition is intense- I get it. SanDisk would like to Engage in tough- great by me. In terms of I’m worried, open up source is sweet things, and there’s without doubt in my head that SanDisk makes a very good product or service. Competitiveness is nice for capitalism and The customer. I’m not here to tout the technological prowess of 1 geek gadget in excess of An additional.
What I will comment on, however, is the character from the adverts on their own. I took a person examine these items And that i’ll let you know at this time that I’m not going to change from iPod to e200. You already know why? For the reason that as an iPod consumer, I experience like I’m remaining insulted. Hey, I’m not a sophisticated man so I won’t go into The full nitty-gritty of “Apple makes you make this happen-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Laptop plus the damn detail works. That’s why I use it.
For my part, SanDisk’s total “groundbreaking” advertisement technique, nevertheless provocative, is eventually misguided. For one thing, SanDisk won’t get me above by insulting me and evaluating me into a monkey, puppet, sheep, or every other type of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which makes no sense. For improved or for worse, individuals purchase iPods as they Choose to, not as they’re pressured to. On top of that, Apple lets its solutions to face by themselves advantage and so they never insult folks for not employing them. Whilst Apple has poked fun at PCs in their very own Online and television strategies, it’s a considerably cry from SanDisk’s “Are you currently an iPuppet?” tactic.
Probably I’m an iPod user who’s getting this complete thing a little way too personally. But Should the e200 and Rockbox are so terrific, which I’m positive they are, probably SanDisk should really just tell us why and Allow the persons determine.
For all of SanDisk’s anti-iPod work, Apple could simply fireplace back and say SanDisk continues to be #two, and 2nd position is the first loser. Even though it’s legitimate, it would be insulting, correct?