SANDISK, maker of the whole world’s 2nd greatest-selling mp3 player (at the rear of Apple’s iPod) has started off a different anti-iPod promotion marketing campaign. You are able to read about it intimately in this article:
Listed here’s the hoopla inside of a nutshell. SanDisk is alleged to become porting Rockbox, an open-source OS for digital songs players (which supports a number of mp3 products), on to its well-liked e200 mp3 player. To provide the issue to public consciousness, SanDisk has started releasing the in advance of-pointed out anti-iPod advertisements within an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. One particular displays a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and An additional is of a man strung up in white iPod cables similar to a marionette, Along with the textual content: “Have you ever come to be an iPuppet?”
Okay, alright. Mp3 Level of competition is intense- I get it. SanDisk would like to Engage in rough- wonderful by me. As far as I’m concerned, open resource is good things, and there’s no doubt in my thoughts that SanDisk can make a very good products. Competition is good for capitalism and the consumer. I’m not in this article to tout the complex prowess of 1 geek gadget around One more.
What I'll touch upon, on the other hand, is the character with the ads themselves. I took one particular look at this stuff and I’ll tell you right this moment which i’m not going to modify from iPod to e200. You understand why? Because being an iPod consumer, I really feel like I’m being insulted. Hey, I’m not a complicated man so I received’t go into The complete nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Personal computer and also the damn factor is effective. That’s why I utilize it.
In my view, SanDisk’s full “groundbreaking” ad tactic, even so provocative, is ultimately misguided. For one thing, SanDisk received’t earn me above by insulting me and evaluating me to some monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For improved or for worse, individuals get iPods given that they Desire to, not because they’re compelled to. In addition, Apple permits its items to face on their own advantage and so they never ever insult folks for not making use of them. Though Apple has poked enjoyable at PCs in their particular internet and TV campaigns, it’s a far cry from バナースタンド SanDisk’s “Do you think you're an iPuppet?” solution.
Perhaps I’m an iPod consumer who’s getting this full detail a little far too personally. But In the event the e200 and Rockbox are so wonderful, which I’m sure They're, it's possible SanDisk should just convey to us why and Allow the men and women come to a decision.
For all of SanDisk’s anti-iPod work, Apple could easily hearth back again and say SanDisk remains #two, and 2nd spot is the 1st loser. Even if it’s true, It will be insulting, right?