SANDISK, maker of the globe’s 2nd greatest-promoting mp3 player (powering Apple’s iPod) has commenced a completely new anti-iPod marketing campaign. You'll be able to examine it intimately right here:
Here’s the hoopla in a nutshell. SanDisk is said to become porting Rockbox, an open up-resource OS for digital audio gamers (which supports a number of mp3 products), onto its preferred e200 mp3 participant. To deliver the make a difference to general public consciousness, SanDisk has started releasing the in advance of-talked about anti-iPod advertisements in 応援幕 an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking movement. A person demonstrates a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and A further is of a man strung up in white iPod cables similar to a marionette, Together with the text: “Have you ever turn out to be an iPuppet?”
Alright, all right. Mp3 competition is intense- I get it. SanDisk hopes to Engage in tough- fantastic by me. As far as I’m involved, open up supply is nice stuff, and there’s without a doubt in my intellect that SanDisk would make an excellent solution. Competitiveness is good for capitalism and The buyer. I’m not below to tout the complex prowess of one geek gadget in excess of An additional.
What I will comment on, on the other hand, is the character of the ads by themselves. I took a single examine these items and I’ll inform you right now which i’m not going to switch from iPod to e200. You are aware of why? Because as an iPod consumer, I really feel like I’m becoming insulted. Hey, I’m not an advanced guy so I won’t go into The complete nitty-gritty of “Apple will make you do this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Pc as well as the damn detail functions. That’s why I use it.
In my view, SanDisk’s whole “revolutionary” advert tactic, nevertheless provocative, is in the long run misguided. For another thing, SanDisk won’t acquire me more than by insulting me and evaluating me to some monkey, puppet, sheep, or almost every other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For improved or for worse, people today invest in iPods given that they Desire to, not as they’re forced to. In addition, Apple permits its merchandise to stand on their own benefit and so they hardly ever insult individuals for not applying them. Although Apple has poked fun at PCs in their very own Online and television campaigns, it’s a considerably cry from SanDisk’s “Are you currently an iPuppet?” solution.
Possibly I’m an iPod consumer who’s taking this entire matter just a little way too Individually. But When the e200 and Rockbox are so fantastic, which I’m confident They can be, probably SanDisk should just explain to us why and Enable the individuals determine.
For all of SanDisk’s anti-iPod effort, Apple could very easily hearth back and say SanDisk continues to be #two, and 2nd put is the first loser. Regardless of whether it’s correct, it would be insulting, correct?