SANDISK, maker of the entire world’s 2nd best-offering mp3 player (at the rear of Apple’s iPod) has started out a new anti-iPod advertising and marketing campaign. You are able to examine it intimately listed here:
In this article’s the hoopla within a nutshell. SanDisk is said for being porting Rockbox, an open-source OS for digital tunes gamers (which supports a variety of mp3 gadgets), onto its well-known e200 mp3 participant. To bring the make any difference to community consciousness, SanDisk has begun releasing the ahead of-outlined anti-iPod adverts within an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations created to resemble posters for an underground revolutionary motion. 1 shows a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and another is of a guy strung up in white iPod cables just like a タペストリー marionette, Along with the text: “Have you turn into an iPuppet?”
Ok, okay. Mp3 Level of competition is intense- I get it. SanDisk would like to Perform tough- fantastic by me. So far as I’m anxious, open up resource is nice stuff, and there’s without doubt in my head that SanDisk will make a good product. Level of competition is nice for capitalism and The patron. I’m not right here to tout the specialized prowess of one geek gadget above A further.
What I will comment on, nonetheless, is the nature of your advertisements themselves. I took a person check out this stuff and I’ll inform you right this moment which i’m not going to modify from iPod to e200. You are aware of why? Due to the fact as an iPod consumer, I feel like I’m getting insulted. Hey, I’m not a sophisticated dude so I received’t go into The complete nitty-gritty of “Apple tends to make you do this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as the damn point functions. That’s why I use it.
In my view, SanDisk’s whole “innovative” advertisement tactic, nonetheless provocative, is ultimately misguided. For something, SanDisk received’t gain me around by insulting me and comparing me into a monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is mindless. For much better or for even worse, persons obtain iPods mainly because they Would like to, not given that they’re forced to. Furthermore, Apple enables its goods to face on their own benefit and so they by no means insult folks for not working with them. While Apple has poked entertaining at PCs in their unique Online and TV strategies, it’s a significantly cry from SanDisk’s “Have you been an iPuppet?” tactic.
Possibly I’m an iPod consumer who’s taking this complete issue somewhat way too personally. But In the event the e200 and Rockbox are so wonderful, which I’m confident They're, perhaps SanDisk should really just notify us why and Allow the people today decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly fire again and say SanDisk continues to be #two, and 2nd position is the initial loser. Regardless of whether it’s accurate, It might be insulting, appropriate?