SANDISK, maker of the entire world’s 2nd greatest-promoting mp3 player (driving Apple’s iPod) has commenced a different anti-iPod advertising campaign. It is possible to read about it intimately here:
Below’s the hoopla in the nutshell. SanDisk is alleged to be porting Rockbox, an open up-supply OS for electronic audio players (which supports many different mp3 gadgets), onto its well-liked e200 mp3 player. To bring the make any difference to general public consciousness, SanDisk has started off releasing the in advance of-pointed out anti-iPod adverts within an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking motion. 1 demonstrates a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and An additional is of a guy strung up in white iPod cables just like a marionette, Along with the text: “Have you ever become an iPuppet?”
Alright, alright. Mp3 Competitiveness is fierce- I get it. SanDisk desires to Participate in rough- fantastic by me. As far as I’m involved, open supply is sweet things, and there’s undoubtedly in my thoughts that SanDisk makes a fantastic merchandise. Competitors is sweet for capitalism and The patron. I’m not in this article to tout the specialized prowess of 1 geek gadget over another.
What I'll touch upon, having said that, is the nature with the adverts by themselves. I took 1 evaluate these things And that i’ll let you know right this moment that I’m not likely to switch from iPod to e200. You realize why? For the reason that as an iPod user, I sense like I’m remaining insulted. Hey, I’m not a complicated man so I received’t go into The full nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop and also the damn point functions. That’s why I utilize it.
In my view, SanDisk’s complete “revolutionary” advertisement technique, nonetheless provocative, is in the end misguided. For one thing, SanDisk gained’t get me above by insulting me and comparing me to the monkey, puppet, sheep, or another style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is unnecessary. For far better or for even worse, individuals invest in iPods as they Desire to, not simply because they’re forced to. Moreover, Apple enables its merchandise to stand by themselves merit and they never ever insult people today for not utilizing them. Although Apple has poked enjoyment at PCs in their particular World-wide-web and television strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” solution.
Probably I’m an iPod person who’s having this complete thing slightly far too Individually. But In the event the e200 and Rockbox are so wonderful, which I’m absolutely sure These are, probably SanDisk should really just explain to us why 懸垂幕 and let the people make a decision.
For all of SanDisk’s anti-iPod effort, Apple could very easily fire back and say SanDisk continues to be #two, and 2nd area is the primary loser. Although it’s true, It might be insulting, ideal?