SANDISK, maker of the world’s 2nd most effective-marketing mp3 player (guiding Apple’s iPod) has started a new anti-iPod advertising campaign. You can examine it intimately right here:
Listed here’s the hoopla within a nutshell. SanDisk is said for being porting Rockbox, an open up-resource OS for digital music players (which supports many various mp3 products), on to its popular e200 mp3 player. To deliver the make any difference to general public consciousness, SanDisk has began releasing the before-talked about anti-iPod adverts within an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. One particular shows a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and Yet another is of a man strung up in white iPod cables similar to a marionette, Together with the text: “Have you become an iPuppet?”
All right, alright. Mp3 Opposition is intense- I get it. SanDisk wishes to Enjoy tough- wonderful by me. In terms of I’m involved, open source is sweet things, and there’s without a doubt in my brain that SanDisk can make a very good item. Level of バナースタンド competition is good for capitalism and The patron. I’m not below to tout the complex prowess of one geek gadget in excess of A further.
What I will comment on, nonetheless, is the character on the adverts themselves. I took one check out these items and I’ll show you at this time which i’m not going to switch from iPod to e200. You recognize why? Since as an iPod user, I really feel like I’m staying insulted. Hey, I’m not a complicated man so I gained’t go into the whole nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as damn matter will work. That’s why I utilize it.
In my opinion, SanDisk’s whole “groundbreaking” advert technique, nonetheless provocative, is eventually misguided. For something, SanDisk won’t win me above by insulting me and comparing me to a monkey, puppet, sheep, or any other style of farm animal. Next, SanDisk’s ads also evoke a political edge, which makes no sense. For better or for even worse, persons get iPods simply because they WANT TO, not since they’re pressured to. Additionally, Apple permits its solutions to face on their own benefit and they in no way insult men and women for not applying them. Despite the fact that Apple has poked pleasurable at PCs in their unique Net and TV strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” tactic.
Probably I’m an iPod person who’s taking this full issue slightly far too Individually. But When the e200 and Rockbox are so great, which I’m confident These are, possibly SanDisk really should just tell us why and Enable the individuals come to a decision.
For all of SanDisk’s anti-iPod effort, Apple could simply fire again and say SanDisk remains to be #2, and 2nd put is the first loser. Even though it’s correct, It might be insulting, right?