SANDISK, maker of the globe’s 2nd most effective-selling mp3 player (at the rear of Apple’s iPod) has started off a whole new anti-iPod marketing campaign. You can examine it in detail below:
Listed here’s the hoopla in a nutshell. SanDisk is claimed for being porting Rockbox, an open up-source OS for digital tunes gamers (which supports many various mp3 units), onto its preferred e200 mp3 player. To bring the make any difference to general public consciousness, SanDisk has commenced releasing the prior to-outlined anti-iPod advertisements within an try and blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. One particular demonstrates a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and An additional is of a guy strung up in white iPod cables just like a marionette, While using the text: “Have you ever grow to be an iPuppet?”
All right, all right. Mp3 competition is intense- I get it. SanDisk wishes to Engage in rough- great by me. So far as I’m involved, open supply is nice things, and there’s undoubtedly in my thoughts that SanDisk can make a superb solution. Competitors is good for capitalism and The buyer. I’m not in this article to tout the technical prowess of one geek gadget above A further.
What I'll touch upon, on the other hand, is the nature on the adverts themselves. I took 1 look at these items and I’ll tell you right this moment that I’m not likely to switch from iPod to e200. You already know why? Simply because as an iPod person, I sense like I’m remaining insulted. Hey, I’m not a complicated person so I gained’t go into the whole nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug http://edition.cnn.com/search/?text=横断幕 the iPod into my Laptop or computer as well as damn issue works. That’s why I utilize it.
In my view, SanDisk’s entire “groundbreaking” advertisement tactic, on the other hand provocative, is in the end http://www.imaku.jp/ misguided. For something, SanDisk won’t gain me more than by insulting me and evaluating me to the monkey, puppet, sheep, or every other type of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is mindless. For improved or for even worse, individuals invest in iPods given that they Choose to, not as they’re pressured to. Moreover, Apple will allow its merchandise to stand on their own benefit and they hardly ever insult persons for not making use of them. While Apple has poked enjoyable at PCs in their own personal World wide web and TV campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” tactic.
Most likely I’m an iPod user who’s using this full point a little bit much too Individually. But In the event the e200 and Rockbox are so excellent, which I’m positive These are, probably SanDisk really should just inform us why and Permit the folks decide.
For all of SanDisk’s anti-iPod effort, Apple could very easily fireplace back again and say SanDisk remains #two, and 2nd put is the primary loser. Regardless of whether it’s correct, It might be insulting, correct?