SANDISK, maker of the planet’s 2nd finest-advertising mp3 player (guiding Apple’s iPod) has started off a new anti-iPod advertising marketing campaign. You'll be able to examine it intimately below:
In this article’s the hoopla inside of a nutshell. SanDisk is alleged for being porting Rockbox, an open-resource OS for electronic music gamers (which supports many different mp3 devices), http://www.bbc.co.uk/search?q=横断幕 on to its common e200 mp3 player. To deliver the issue to general public consciousness, SanDisk has started out releasing the right before-mentioned anti-iPod ads in an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary movement. A single exhibits a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, With all the text: “Have you ever turn into an iPuppet?”
All right, okay. Mp3 Competitors is fierce- I get it. SanDisk would like to Participate in tough- fine by me. So far as I’m involved, open up resource is good things, and there’s http://www.imaku.jp/ little question in my head that SanDisk helps make a very good products. Level of competition is nice for capitalism and The patron. I’m not right here to tout the complex prowess of 1 geek gadget in excess of One more.
What I'll comment on, having said that, is the character of the ads them selves. I took one evaluate this stuff and I’ll let you know right now which i’m not heading to modify from iPod to e200. You recognize why? For the reason that as an iPod user, I sense like I’m being insulted. Hey, I’m not a sophisticated person so I gained’t go into The full nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Computer system plus the damn detail works. That’s why I use it.
In my opinion, SanDisk’s total “groundbreaking” advert technique, even so provocative, is in the end misguided. For another thing, SanDisk won’t gain me above by insulting me and evaluating me to the monkey, puppet, sheep, or any other style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is not sensible. For much better or for worse, people today get iPods mainly because they Choose to, not simply because they’re pressured to. Additionally, Apple lets its products and solutions to stand on their own merit and they under no circumstances insult men and women for not applying them. Though Apple has poked enjoyment at PCs in their very own Online and TV strategies, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” technique.
Potentially I’m an iPod consumer who’s getting this whole thing a little too Individually. But If your e200 and Rockbox are so excellent, which I’m positive They can be, possibly SanDisk ought to just tell us why and let the men and women come to a decision.
For all of SanDisk’s anti-iPod effort, Apple could quickly fire back again and say SanDisk is still #two, and 2nd place is the primary loser. Although it’s correct, It could be insulting, proper?