SANDISK, maker of the globe’s 2nd best-offering mp3 player (at the rear of Apple’s iPod) has commenced a completely new anti-iPod advertising campaign. You can examine it intimately in this article:
Listed here’s the hoopla within a nutshell. SanDisk is claimed to become porting Rockbox, an open up-resource OS for digital new music players (which supports a variety of mp3 devices), onto its popular e200 mp3 player. To provide the matter to community consciousness, SanDisk has started out releasing the ahead of-pointed out anti-iPod advertisements in an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. One displays a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and An additional is of a man strung up in white iPod cables like a marionette, with the text: “Have you grow to be an iPuppet?”
Okay, okay. Mp3 competition is fierce- I get it. SanDisk hopes to play tough- high-quality by me. As far as I’m worried, open up resource is sweet things, and there’s little doubt in my thoughts that SanDisk makes an excellent products. Level of competition is nice for capitalism and The patron. I’m not below to tout the technological prowess バナースタンド of 1 geek gadget above A different.
What I will touch upon, nevertheless, is the character of the advertisements themselves. I took one particular take a look at these items and I’ll show you at this time that I’m not going to modify from iPod to e200. You know why? Simply because being an iPod user, I truly feel like I’m remaining insulted. Hey, I’m not a complicated person so I gained’t go into the whole nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn point performs. That’s why I use it.
For my part, SanDisk’s entire “innovative” advertisement tactic, nevertheless provocative, is eventually misguided. For something, SanDisk won’t earn me about by insulting me and evaluating me into a monkey, puppet, sheep, or some other kind of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is not sensible. For improved or for worse, folks buy iPods simply because they Need to, not because they’re compelled to. Furthermore, Apple allows its goods to face on their own advantage and so they hardly ever insult men and women for not using them. Whilst Apple has poked entertaining at PCs in their particular Net and television strategies, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” approach.
Perhaps I’m an iPod consumer who’s having this full factor a little bit also Individually. But In the event the e200 and Rockbox are so terrific, which I’m absolutely sure They are really, possibly SanDisk need to just convey to us why and let the folks determine.
For all of SanDisk’s anti-iPod work, Apple could very easily fire back and say SanDisk remains to be #two, and 2nd place is the first loser. Even if it’s accurate, It might be insulting, suitable?