SANDISK, maker of the planet’s 2nd best-offering mp3 player (guiding Apple’s iPod) has commenced a fresh anti-iPod marketing campaign. It is possible to read about it intimately below:
Here’s the hoopla within a nutshell. SanDisk is claimed to become porting Rockbox, an open up-supply OS for electronic music players (which supports a variety of mp3 gadgets), on to its well-liked e200 mp3 player. To carry the issue to public consciousness, SanDisk has begun releasing the in advance of-pointed out anti-iPod advertisements in an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking movement. One particular demonstrates a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and A different is of a man strung up in white iPod cables like a marionette, 垂れ幕 Along with the textual content: “Have you turn out to be an iPuppet?”
All right, ok. Mp3 competition is intense- I get it. SanDisk hopes to play rough- wonderful by me. So far as I’m anxious, open up resource is nice stuff, and there’s little doubt in my mind that SanDisk would make a very good products. Levels of competition is sweet for capitalism and The patron. I’m not in this article to tout the complex prowess of 1 geek gadget more than An additional.
What I will touch upon, however, is the character of your ads by themselves. I took a person check out these items And that i’ll show you today that I’m not heading to switch from iPod to e200. You realize why? Due to the fact being an iPod consumer, I experience like I’m currently being insulted. Hey, I’m not a sophisticated man so I received’t go into The full nitty-gritty of “Apple tends to make you try this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Computer system along with the damn detail performs. That’s why I utilize it.
In my opinion, SanDisk’s whole “revolutionary” advert approach, nonetheless provocative, is ultimately misguided. For something, SanDisk gained’t earn me over by insulting me and comparing me to a monkey, puppet, sheep, or almost every other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is mindless. For improved or for even worse, folks obtain iPods mainly because they Choose to, not because they’re forced to. Furthermore, Apple allows its products and solutions to face by themselves advantage and they hardly ever insult people today for not utilizing them. While Apple has poked enjoyable at PCs in their own personal World wide web and TV campaigns, it’s a far cry from SanDisk’s “Are you presently an iPuppet?” method.
Most likely I’m an iPod consumer who’s using this entire thing a little way too Individually. But If your e200 and Rockbox are so excellent, which I’m positive they are, possibly SanDisk should really just convey to us why and Allow the people today make a decision.
For all of SanDisk’s anti-iPod energy, Apple could quickly hearth again and say SanDisk is still #two, and 2nd place is the first loser. Even though it’s accurate, It could be insulting, appropriate?