SANDISK, maker of the globe’s 2nd greatest-offering mp3 player (at the rear of Apple’s iPod) has started a whole new anti-iPod promoting marketing campaign. You may read about it in detail listed here:
Below’s the hoopla within a nutshell. SanDisk is claimed being porting Rockbox, an open-source OS for digital tunes players (which supports numerous mp3 devices), onto its common e200 mp3 player. To bring the matter to community consciousness, SanDisk has commenced releasing the in advance of-stated anti-iPod adverts in an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking movement. One exhibits a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and One more is of a man strung up in white iPod cables like a marionette, Along with the textual content: “Have you ever grow to be an iPuppet?”
Okay, okay. Mp3 Levels of competition is intense- I get it. SanDisk would like to Perform rough- fantastic by me. In terms of I’m worried, http://edition.cnn.com/search/?text=横断幕 open supply is good things, and there’s undoubtedly in my head that SanDisk helps make an excellent merchandise. Competitiveness is good for capitalism and The patron. I’m not in this article to tout the complex prowess of 1 geek gadget in excess of Yet another.
What I'll touch upon, however, is the nature on the advertisements themselves. I took a single check out this stuff And that i’ll let you know right this moment that I’m not likely to modify from iPod to e200. You are aware of why? Mainly because being an iPod user, I feel like I’m becoming insulted. Hey, I’m not a complicated dude so I gained’t go into The complete nitty-gritty of “Apple tends to make you do that-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Pc and the damn detail works. That’s why I use it.
For my part, SanDisk’s complete “innovative” ad tactic, having said that provocative, is finally misguided. For one thing, SanDisk gained’t gain me about by insulting me and evaluating me to a monkey, puppet, sheep, or some other sort of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which makes no sense. For improved or for even worse, individuals purchase iPods as they Wish to, not as they’re pressured to. Moreover, Apple タペストリー will allow its products and solutions to face by themselves advantage and so they never ever insult folks for not using them. Whilst Apple has poked pleasurable at PCs in their own individual Online and TV strategies, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” approach.
Possibly I’m an iPod person who’s having this full point a bit too personally. But In case the e200 and Rockbox are so good, which I’m positive They are really, possibly SanDisk must just inform us why and Permit the people decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could easily fireplace again and say SanDisk remains to be #2, and 2nd location is the first loser. Even if it’s accurate, it would be insulting, proper?